Carol Gordon Counselling – Website
Carol Gordon Counselling was in need of website refresh. The old website had become dated and wasn’t mobile friendly, which seriously hampered the SEO. Our task was to being the website up to date and improve the SEO of the site at the same time.
We looked at the colour scheme, which was a deep sea blue and the imagery used on the old website. After some research we decided the colours had to change so it was aligned the subject matter of therapy and counselling. We altered the blue to a softer, more inviting pastel violet that is gender neutral. The site needed to be welcoming as it the subject matter is quite sensitive and needs to convey this thought the use of colour and imagery. The images previously were negative and depressing so we switched those to images that communicate positivity, hope and help.
The is much fresher and most importantly, mobile friendly so it is easily accessible by everyone.