Machina Music and LDN Agency approached us in late Spring to discuss a momentous project for 2016. DAMM Creative were to be involved with the branding of the project. It was the beginnings of a launch for a new record label and their first of four music artists – Lavaud. We were given the task of being part of her brand creation, mainly involved in the design of her logo, website, social media assets, magazine adverts and CD artwork. The logo offers an edgy, youthful but sophisticated energy that compliments her musical style of R’n’B.
The colour palette consists of turquoise, pink and a tertiary yellow which is feminine yet unisex at the same time so it doesn’t alienate a male audience. The contrast between the softness of the photography and the harshness of the typography creates a striking balance to keep the consumer engaged. In conclusion, have a look at what we have done and come back to see the work we created for Machina’s next artists, O.L.A.