MUA Billie Branding
MUA Billie is a newly qualified makeup artist who required a logo, website, business cards and other various marketing materials. DAMM Creative started off by sketching logo ideas, which is the starting point directly after research. Billie wanted a logo that was elegant and rich to reflect her personality and the brand she wanted to portray. The colour choices and design were influenced by Indian culture. After several experiments, the first idea became the one used for development.
The hand drawn logo was traced on Illustrator and then refined. This was quite tricky to accomplish but the pen tool got a real workout for the project! Once the form was designed we added a coral and gold as the brand colours.
Whilst working on the logo, we began designing the website which was created to showcase MUA Billie’s work.