PS 139 Fitness Branding
PS 139 Fitness offer 1 to 1 small group training and boot camps. The passion is to help people get fitter in a safe way concentrating on all aspects of the body, mind and spirit, which is the whole care package. All services are to be available under one umbrella.
Phase 1 of this project was to design a logo and define the colour palette for the brand.
The brand strategy was to highlight the importance of fitness beyond the physical aesthetic. The target audience is 30-45 year old professional women with a moderate to high income. The goal was to reach as many as these individuals as possible without alienating the male audience and different age groups.
The name of the company refers to PSALMS 139 :14 – “I praise you because I am fearfully and wonderfully made; your works are wonderful, I know that full well.“