The Adade Group – Branding
Lyndon-Marc Adade, who we have worked with previously, came to us with a project of his own – The Adade Group. We were asked to create the brand identity for his company, which specialises in several different areas but under the umbrella of communication. Communication was a key part to the message that Mr Adade wanted to get across, whilst aiming his business at high-net worth individuals.
First up was the logo design. We combined the ‘A’ and ‘G’ to create a standalone emblem was would also be used in conjunction with the company name. We used a royal blue to portray communication but with added luxury and prestige. The silver secondary colour was used to reinforce luxury but at a steely corporate feel. The business cards were then design and printed with a silver foil relief on all the silver areas for elegance.
The website followed after, keeping the consistency of the colour scheme and company message. Its largely an information site but has dynamism in the angular layouts created to split content seen on the home page and services page.