When it comes to strategy we need to identify and establish the following key points:
- Clarify purpose – what you do, where you come from and where you want to be
- Find voice – who are you speaking to? Mode of address
- Define goals – where do you want to be? What do you want to achieve?
- Understand customers and competitors
Learn more about brand strategy with us.
The (apple) core to success. Developing a distinctive, engaging brand includes a well thought out strategy, solid identity and expert management of your brand.
The DAMM team will identify who you are, your background and where you want to go in your market place.
We will approach your brief with an innovative branding style based on colour facts and theories that will increase your brand recognition by 80%! And who wouldn’t want that?!
Digital is at the forefront of much of what we see today and we pride ourselves in creating fun, exciting, inspiring experiences using the latest digital strategies to reinforce your brand.
Our digital design team are bursting with knowledge and ready to enhance your brand to ensure you have a bright future.
Colour Your Brand.
Colour increases brand recognition by 80%! That’s a huge amount and even larger if you get your brand colour palette wrong. But there’s no need to panic because we are here to ensure you start off with the right brand colours, or give your current brand a Dulux makeover.
Colour is used to evoke and express personality. It stimulates brand association and accelerates differentiation. In the sequence of visual perception, the brain reads colour after it registers a shape and before it reads content. (Alina Wheeler – Designing Brand Identity)
When it comes to choosing the right colour for your brand we use the latest studies in colour theories that give us the platform to allow your brand to take off in the way you always envisioned.