When it comes to strategy we need to identify and establish the following key points:
Clarify purpose – what you do, where you come from and where you want to be.
Find voice – who are you speaking to? Mode of address.
Define goals – where do you want to be? What do you want to achieve?
Understand customers and competitors.
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Defines who you are, what makes the brand unique, the benefits and advantages of choosing this brand over its competitors.
UX and Target Audience
We discover how the user will interact with the brand by identifying their wants and needs. This is the UX (user experience). By identifying unfulfilled needs we can turn these into a competitive advantage.
These describe the qualities of the brand. We use imagery, mode of address and actions to help us identify brands.