At DAMM Creative we have a strong focus on research and the use of colour in branding, as colour is known to increase brand recognition by 80%. This research will form the basis of all our creative work and is vital so that we can stay ahead of ever-changing environment.

“Colour increases brand recognition by 80%!”

That’s a huge amount and even larger if you get your brand colour palette wrong. But there’s no need to panic because we are here to ensure you start off with the right brand colours, or give your current brand a Dulux makeover.


Our difference threshold for colours is so low we can discriminate some 7 million different colour variations.

Geldard 1972


Colour is used to evoke and express personality. It stimulates brand association and accelerates differentiation. In the sequence of visual perception, the brain reads colour after it registers a shape and before it reads content.  (Alina Wheeler – Designing Brand Identity)

When it comes to choosing the right colour for your brand we use the latest studies in colour theories that give us the platform to allow your brand to take off in the way you always envisioned.

Let's Talk Colour

Powered by