The Dutchpot Food Co

We worked on a brand project for a authentic Jamaican jerk marinade and created an identity system that included logo, business cards, flyers, letterhead, invoice and packaging labels. The main challenge was remembering that it the product wasn't for the shelves but instead would be in the restaurant kitchens and that involved a different thought process when it came to design. As there were two different marinades an emphasis was put on bold colours to make the differentiation so when in a fast paced environment such as a kitchen you can tell which product to use just by colour.