Before we start designing your brand assets such as logo and business cards, we need to identify particular structures, which will be the foundation of your identity
The typeface and fonts used across your brand assets will need to align with your brand attributes. Strong typography will help your brands message to get conveyed correctly and also aid the design of your brand identity.
Colour increases brand recognition by 80%! Colour is used to evoke and express personality. It stimulates brand association and accelerates differentiation. The brain reads colour after it registers a shape and before it reads content. A carefully chosen and relevant colour palette has a huge impact of the success of your business.
Form and Shape
Sometimes overlooked but another key element of brand design is the form and shape. The form or shape of elements can reinforce the desired reaction you want your customers to have and action you want them to take. Sharp edges will evoke a different reaction to soft edges.