Brand Consultant For Founder-Led Service Businesses
Brand consultant for founder-led service businesses
Before we decide what to change, let's work out what's actually going on.
Sales patchy? Referrals slowing? Clients not staying? You know your business has more potential. You just don’t know what’s getting in the way. I help established founder-led service businesses find out why, and decide what to do about it.
Your business deserves the opportunity to be seen, heard and chosen. I help make that happen.
You’ve built something successful. But the next stage isn’t as straightforward as the last.
Maybe growth has plateaued. Maybe marketing isn’t delivering what you expected. Maybe you’ve got ten ideas competing for your attention and no idea which one deserves your time.
I help you make sense of it all.
Diagnose before you decide.
It’s easy to jump straight to the solution.
New website. New marketing strategy. New offer. New brand.
But if you haven’t properly understood the problem, how do you know you’re fixing the right thing?
I start with you. We talk through the business, where you want to go and what’s getting in the way. Then I look at the business from different angles and connect the things that are usually treated separately: your offer, audience, positioning, customer experience, marketing and brand.
Because the problem isn’t always where you think it is.
Sometimes you need to change something. Sometimes you need to stop doing something. And sometimes you simply need a clearer view before deciding what comes next.
The DAMM Method
Most businesses get stuck in one of four places.
I look at all four, because the problem is rarely where you think it is.
Direction
Where is this business heading, and is everyone clear on it, including you?
Alignment
Do your offer, audience, positioning and brand all pull the same way?
Meaning
Why does this business exist, and why should customers choose you?
Momentum
What’s moving, what’s stalling, and what needs to happen next?
The DAMM 90
One project. 90 days. First we find the real problem, then we fix it.
The DAMM 90 is for founders of service businesses who know something needs to change, but can’t pin down what.
We start by working out what’s actually going on. Then we build what’s missing and rebuild what isn’t working, in your strategy and your brand.
I’ll listen, ask the difficult questions, challenge assumptions and dig deeper when something doesn’t add up. Behind it all, I work through the four parts of The DAMM Method.
Weeks 1 to 4: Find the real problem
This is The DAMM Review. By the end of week two you’ll have your why, your audience and your positioning in your own words. By the end of week four you’ll have a clear picture of:
- What’s working and what’s not
- What’s holding the business back
- Where the biggest opportunities are
- What needs attention now, and what can wait
- What I recommend you do next
Weeks 5 to 13: Build what’s needed
Once we agree what the business needs, I build it with you:
- A brand strategy: your positioning, audience, message and voice, short enough that your team will actually use it
- A brand identity that looks and sounds like the business you are now
- A few practical applications, so the brand is working for you straight away
- A session to introduce it to your team
After day 90: You leave with a clear plan and everything in writing.
You don't need another idea. You need some clarity.
Not ready to talk yet?
The DAMM Strategy System is the framework I use with clients, in a workbook you can work through at your own pace. Get your thinking out of your head and onto the page, and see what it tells you. £97.
Finished it and want to talk it through? Book a call.
The Process
01
Diagnose
We start with a proper conversation, then I look at your business through The DAMM Method and connect the dots.
02
Prescribe
You get clear findings, priorities and a 90-day roadmap, and we agree what gets built.
03
Build
We put the plan into action together, with a weekly check-in so nothing comes as a surprise.
04
Hand over
Everything is delivered in writing. You leave knowing what to do next.
I'm Dom.
I’ve spent most of my career helping businesses make sense of ideas and turn them into something tangible.
I started in design, but over time I became much more interested in what sat behind the work.
- Why are we doing this?
- Why does it matter?
- What do customers actually need?
- And are we solving the right problem in the first place?
That’s what led me into consultancy.
I bring together experience across design, branding, marketing, research and customer insight, but I believe good consultancy starts with listening. You need to ask better questions to get better answers.
I’m interested in the questions behind the business, but I’m mostly interested in talking to you, the founders. I help make sense of what’s often difficult to see when you’re too close to it.
If I don’t think you need something, I’ll tell you. If I think you’re looking in the wrong place, we’ll talk about it.
I’m not here to hand you a strategy and wave goodbye. I want to be someone you can call when you need to work through a difficult decision, challenge an idea or get a different perspective.
You know your business. I’m here to help you see it differently.
And if that means I need to get a little closer to the business than most consultants would, so be it. I’m ready to move in.
What they say
“I’ve recommended Dominic to several friends starting businesses and they’re elated with his professionalism and creative skills.”
Jordan (Founder, GGlobal)
“I found him to be incredibly meticulous with a keenness to approach projects with an open mind while also offering creative solutions and input throughout. “
Tom (former colleague)
“Very polite and reliable, a lot of creative ideas and includes you in every step of the process to ensure you know what’s happening and that you are happy. Excellent service!”
Sharon (Founder & Entrepreneur)
“He works up solutions in an innovative way and is always sympathetic towards the nature and nuances of the channels his designs are destined for – which means his design outputs achieve incredible results.”
Laura (Content Director, Autotrader)
Clearer thinking. Better decisions.
Forward momentum.
The goal isn’t to change everything.
It’s to understand what matters, stay true to what makes your business valuable and make better decisions because of it.
If you’re ready to take a step back, work out what’s really going on and do something about it…