Brand strategy is crucial for any business and you won't get very far without it. It's comparable to trying to build a house without a foundation or planning. We need to find and clarify your purpose, find your voice, define clear long-term goals and understand your customers and competitors. This is just the start.
Brand positioning helps define who you are and what makes your brand unique. What makes your brand better than anyone else? We clarify the benefits and advantages of choosing your brand over its competitors and more importantly how you can build brand loyalty. This is your gap in the market.
We discover how the user will interact with your brand by identifying their wants and needs. This component is absolutely key to understand and your success largely depends on your target audience knowledge. Find out what their pain points are and how you can solve those problem. By identifying unfulfilled needs we can turn these into a competitive advantage for your brand.
Brand attributes describe the qualities and characteristics of your brand. We use imagery, mode of address and actions to help us identify brands and this is what we will uncover during this process. A strong brand will be relevant, inspirational, appealing, sustainable, consistent and reliable.
Analysis of your competition. What are they doing right or wrong? How can you gain an advantage by identifying their strengths and weaknesses? A competitive audit allows you to learn more about your competition and make intelligent decisions about how to grow your brand.