In order to create an effective brand strategy for any business we work to find and clarify their purpose, find their voice, define clear goals and understand their customers and competitors.
Defines who you are and what makes your brand unique. We clarify the benefits and advantages of choosing your brand over its competitors.
UX and Target Audience
We discover how the user will interact with your brand by identifying their wants and needs. This is the user experience, often referred to as UX. By identifying unfulfilled needs we can turn these into a competitive advantage for your brand.
These describe the qualities and characteristics of your brand. We use imagery, mode of address and actions to help us identify brands. A strong brand will be relevant, inspirational, appealing, sustainable, consistent and reliable.
Analysis of your competition. What are they doing right or wrong? How can you gain an advantage by identifying their strengths and weaknesses? A competitive audit allows you to make intelligent decisions about how to grow your brand.