Brand Identity design swiftly follows your brand strategy. This is the collection of all brand elements that are created to ensure that the right image of your brand is portrayed to your consumer. We take everything we've learnt from the brand strategy process and take it into this identity design phase.
Brand Naming and Messaging
The mode of address is just as important as the aesthetics of your brand. We ask the questions, who are you and what are saying to your audience? We can help with naming, which can come from your brand values and aspirations as well as defining and enhancing your true voice.
We design a memorable, impactful logo that best represents your brand. A logo needs to be simple but stand out amongst the crowd. This is the cornerstone of your brand and will have many touchpoints. Your logo will be versatile so it can be easily transferred across different brand materials.
Your website is where your brand identity shines through. At DAMM Creative our job is make sure that you stand out from the competition by creating immersive, relevant and engaging websites. We have specialist SEO copywriters to make sure Google loves you. Potential customers/clients will often go to your site before they decide to do business with you so having up to date relevant content is a must.
So now you have your logo, identity system, typography, colour palette and image style. How do you use it across your various communications? Brand guidelines are specifications to ensure that your brand assets are used in a correct and consistent manner. Nothing is more powerful than consistency across all brand communications. Your integrity banks on this!
Your brand assets or marketing assets are touch points for your customers to engage with your brand. These can be in the form of printed communications such as brochures and business cards, advertising, social media and more. We create a range of marketing assets in print, digital and video forms to keep your brand relevant and accessible to your audience.
Alongside your printed and digital assets, the environment is where your brand messages become experiences and values/promises become a reality.