Before we get into the 10 pillars of brand strategy…
What is Brand Strategy?
Brand Strategy is about uncovering the very essence of your brand. Every brand you can think of has a brand strategy. In fact, they will have multiple strategies created to help them achieve their long-term goals. The strategy process is a detailed plan of how you will achieve those goals.
The brand strategy process asks you important questions such as: Who are you? What do you specialise in? How do you stand out from the competition? What will your customers say about you?
After reading this article, you’ll know for sure that you need a strategy in place before you even begin to think about design and any visuals.
What good is a product/service if you don’t know how or who to sell it to? Let’s take a look at the 10 pillars of brand strategy below.
01. Mission Statement
03. Unique Selling Point (USP)
04. Morals and Values
We all have morals and we all have values. It’s crucial to get this across through your brand messaging. What do you stand for and value most in business? What do you place most importance on? This could be the relationships you build with your customers or suppliers and the materials (think environmentally friendly) you use. Be aware of global affairs and how your business has an impact. A great brand is built on strong morals and values so make sure you uphold these at all times.
05. Brand Attributes
06. Target Audience
07. Tone of Voice
08. Brand Positioning
09. Value Proposition
What are the main services you are offering? You need to give your target audience what they want and ensure it is specific to solving their problems idenitfied during your target audience research.