AA Drafting Solutions
AA Drafting Solutions Ltd are a team of experienced Architectural Design Technicians based in London. They provide local professional design services for residential & commercial projects, preparing Architectural drawings for submission to the Local Authority for Planning and Building Regulations approval.
Redesign the current website of AA Drafting Solutions. The site needed to be refreshed so it was less cluttered and had a clear navigational hierarchy. A portfolio is required to show their development work so there is more of a visual impact rather than paragraphs of text. The site needed to reduce manual admin work by integrating a more comprehensive contact form. Design and print of new business cards to coincide with new website launch.
ISSUES
Site was very cluttered. Lack of a portfolio meant that potential clients didn’t have instant access to the work AA Drafting Solutions do.
Text heavy and images used were out of focus. A need for before and after images so show the differences. The website did not adapt to mobile devices. Too many clicks to get to different areas of the site.
SOLUTIONS
We used WordPress as the website platform as it allowed AA Drafting Solutions to manage their content once the site had been launched. We agreed on how to simplify the site navigation, which allowed users to find the information they wanted in as few clicks as possible.
Add dedicated portfolio pages to showcase work at different property developments. Increase the white space on the site to give more breathing space and allow the images to flourish. Addition of a comprehensive contact form to capture enough information that helps filter cold leads to warm/hot leads.
