Article written by Anne Walker.
Anne is a new member of the DAMM Creative team as an expert in SEO content creation. Anne’s skills are a great compliment to us with stunning attention to detail when creating optimised content for your brand. Get in touch to see how we can help your business can the exposure it deserves.
Great content creation, why you need it and what it can do for your business.
"Having an amazing website doesn't mean people will see it"
Your product or service needs to be explained in the right way in order to connect with your customers and keep those search engines happy. Customers are out there, but they’re fussy and have short attention spans. They need to know about what you offer, and feel like they want to do business with you. Not much to ask! But how can you educate search engines, namely Google, to want to show your website in its results? And how can you grab your potential client’s attention and keep it? The answer. Let someone else do it for you.
Why is well written, optimised content creation so important for you?
- Consumers who read a brand’s educational content were 131% more likely to purchase from that brand.
- One week after reading content, customers were still 48% more likely to buy.
- Reading content greatly increased consumer trust and brand affinity, which deepened over time.
Great content creation will help you stand out amongst your competitors.
Small businesses often focus their energy and resources on a killer website design which makes sense but that leaves little in the way of budget for content. So often lovely design is teamed up with mediocre wording and info. Writing can be done by anyone, but how effective will that be and how will customers find you let alone want to spend their money with you?
What types of content are there?
1. Inspirational content
2. Informative content
3. Opinion and news pieces
What a professional content creator will give you and your business.
1. A fresh perspective
2. More time
3. Fresh ideas, well researched and well presented
4. Help with your search engine rankings and customer awareness.
5. Lots of ideas for your social media.
Social media is super important, but it’s not always easy to know what to post and ways to come up with new and interesting material. A steady stream of fresh content for your website is the perfect way to keep your social media channels alive and buzzing with activity. Your blog posts will give you so much info to share and having new interesting content consistently added will give compelling reason to direct customers there. Job done.
So how does it work?
- I got to know who my reader would be. That’s you, hi!
I researched what sort of problems/pain points you have creating your online business. How could I help with that?
I studied how people would find this post. What solutions are being provided for them? A list of key search words emerges, which are then woven into the text. Search engines now know this post provides the answers you need.
Thorough research of the subject. I spent a good few hours creating this idea and investigating how others offered their services. Then I drafted and re-drafted until this shiny post became a reality! I would do exactly the same for you.
*Bonus* Not all content creators will offer to measure their results. A well crafted blog post or landing page is often finished and then just sent out there to do its stuff with a fond farewell. Analytics are an essential way of staying in tune with what works on your site and what doesn’t. This saves even more of your time as you get to focus only on the info and writing that your customers will love. So as well as setting up the content for your website I can also get you started with some very helpful analytics and simple ways to boost what’s been created for you.
Your website is starving. If it’s not starving, it’s almost certainly in need of feeding up a bit! Organic and original content creation is your ticket to standing out. It will show your clients that you mean business and will provide you with a never-ending source of material for your social media channels. Customers these days are very exacting, as they should be.
They may be used to it, but they don’t just want adverts thrown at them. They want authenticity and love it when they see someone with a passion for what they do. All this and more will come across in a well-crafted website that speaks in your voice. You will not only inform potential clients of what you offer, you’ll keep them interested and you’ll win their trust and support. Repeat business should then follow as people feel they want to check in on what you’re doing and know about the new things you’re offering. This makes a connection and keeps it.
Hiring a content creator is a long-term approach. One which doesn’t guarantee instant results. But it will give you a worthy online presence you can be proud of. Something you can build on, a website that you will feel is complete and up to date. Now that’s definitely worth something!